{"id":51524,"date":"2016-08-18T09:13:29","date_gmt":"2016-08-18T07:13:29","guid":{"rendered":"http:\/\/tablethype.de\/?p=51524"},"modified":"2016-08-18T01:23:17","modified_gmt":"2016-08-17T23:23:17","slug":"surface-pro-4-microsoft-disst-ipad-pro-in-werbespot","status":"publish","type":"post","link":"https:\/\/tablethype.de\/surface-pro-4-microsoft-disst-ipad-pro-in-werbespot\/","title":{"rendered":"Surface Pro 4: Microsoft disst iPad Pro in Werbespot"},"content":{"rendered":"<p class=\"lead\">Konkurrenz belebt das Gesch\u00e4ft. Und warum nicht auch mal der Konkurrenz zeigen, wenn das Marketing versagt hat? Das hat <a href=\"http:\/\/tablethype.de\/tablets\/microsoft\/\">Microsoft<\/a> getan und nimmt das <a href=\"http:\/\/tablethype.de\/tablets\/apple-ipad-pro\/\">iPad Pro<\/a> auf die Schippe. Bzw. dessen aktuellen Werbespot. Weil das <a href=\"http:\/\/tablethype.de\/tablets\/apple-ipad\/\">iPad<\/a> einfach kein PC ist, auch wenn <a href=\"http:\/\/tablethype.de\/category\/apple\/\">Apple<\/a> das gerne so h\u00e4tte.<\/p>\n<h2>Cortana vs. Siri<\/h2>\n<p>Microsoft hat als Reaktion auf den j\u00fcngsten iPad-Pro-Werbespot einen eigenen erstellt. Schon auf der iPad-Pro-Keynote im M\u00e4rz hatte Tim Cook angek\u00fcndigt, dass das iPad, sp\u00e4testens mit dem Pro-Zubeh\u00f6r, ein Computer sei. Der neue Spot unterstreicht das jetzt noch einmal. Es geht dabei nat\u00fcrlich um das &#8222;Pro-Zubeh\u00f6r&#8220;, den <a href=\"http:\/\/tablethype.de\/tablets\/apple\/\">Apple<\/a> Pencil und das Smart Keyboard.<\/p>\n<p>https:\/\/youtu.be\/1zPYW6Ipgok<\/p>\n<p>Nun kann man argumentieren, dass f\u00fcr die meisten Zwecke ein iPad tats\u00e4chlich ein guter Ersatz f\u00fcr einen Laptop sein\u00a0<em>kann<\/em>, aber dadurch, dass <a href=\"http:\/\/tablethype.de\/category\/ios\/\">iOS<\/a> mit seinem Fokus auf <a href=\"http:\/\/tablethype.de\/category\/apps\/\">Apps<\/a> doch ziemlich eingeschr\u00e4nkt ist, ist es eben doch kein vollwertiger PC. Microsoft nahm diese Fehlannahme zum Anlass, eine vergleichende Werbung in Auftrag zu geben.<\/p>\n<p>Dabei unterhalten sich die beiden digitalen Assistentinnen Siri und Cortana. Siri hat eine Party organisiert, weil das iPad jetzt eine Tastatur hat und deswegen ein Computer ist &#8211; genau wie das <a href=\"http:\/\/tablethype.de\/tablets\/microsoft-surface-pro-4\/\">Surface Pro 4<\/a>. Cortana kontert daraufhin damit, dass das Surface Pro mehr Leistung hat durch den Core i7 Prozessor, dass die Vollversion von Microsoft Office (statt der <a href=\"http:\/\/tablethype.de\/category\/apps\/\">App<\/a>-Version) l\u00e4uft. Als Cortana fragt, wo das Trackpad und die externen Anschl\u00fcsse sind, stellt Siri fest, dass die Party vielleicht keine so gute Idee war.<\/p>\n<p>https:\/\/youtu.be\/o_QWuyX8U18<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konkurrenz belebt das Gesch\u00e4ft. Und warum nicht auch mal der Konkurrenz zeigen, wenn das Marketing versagt hat? Das hat <a href=\"http:\/\/tablethype.de\/tablets\/microsoft\/\">Microsoft<\/a> getan&#8230;<\/p>\n","protected":false},"author":25,"featured_media":48718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5850,5773,133,5776],"tags":[3610,5277],"class_list":["post-51524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-ios","category-microsoft","category-windows-8","tag-apple-ipad-pro","tag-microsoft-surface-pro-4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Surface Pro 4: Microsoft disst iPad Pro in Werbespot - TabletHype.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tablethype.de\/surface-pro-4-microsoft-disst-ipad-pro-in-werbespot\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surface Pro 4: Microsoft disst iPad Pro in Werbespot - TabletHype.de\" \/>\n<meta property=\"og:description\" content=\"Konkurrenz belebt das Gesch\u00e4ft. 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